Unlocking the Power of 'No': The Psychology of Sales and Negotiation with Brian Will

In this episode, we sit down with author and sales expert Brian Will to discuss his upcoming book, "No: The Psychology of Sales and Negotiation." Brian shares his personal experiences in business deals and sales training, highlighting the importance of understanding the psychology behind sales and negotiation.

Key takeaways from the episode:

• The power of the word "no" in sales and negotiation
• Understanding the customer's thought process and reactions
• The negative impact of ego on entrepreneurship
• The importance of seeking advice and guidance from mentors or coaches

Bullets:

• Brian W Ill discusses the four boxes of the sales process
• The impact of human psychology on sales and negotiation
• Overcoming ego to achieve greater success in business
• The benefits of seeking guidance from successful mentors and coaches

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